Kidwiz privacy policy
Make things with your family: stories, movies, animations and more.
Who Kidwiz is for
Kidwiz is an app for parents and other adults, 18 or older. The account holder sets up the account, adds the cast, chooses the photographs and makes everything. Children do not use Kidwiz and may not have an account; a parent may show what they made to their child, as with any photo or video. The one time a child takes part is when a parent makes a trained voice for them in Debate, described below.
What we collect
- Your name and email address, from the Apple or Google account you sign in with. If you sign in with Apple and choose to hide your email, we receive a private relay address from Apple instead of your real one
- Your cast: the people, pets, toys and other things you add, with their first names, a birth date or age, and photographs, including photographs of faces and of children, and the descriptions of anyone you make up for one outing
- What you make: the paragraphs and choices you type, and the stories, pictures, animations, sketches, movies and debates made from them, with their titles and the cast they star
- Drawings and photographs you add to make an animation
- For Debate: the debaters you set up, including people copied from When I Grow Up and Outing, the clay-style puppet drawn from a debater's photographs, the record of the agreement before a trained voice is made and, for a child, of the parent's consent by email, each trained voice, encrypted with a key Kidwiz holds, and each debate as text
- A device token, so we can tell you when something is ready
- Your balance: what you topped up and what each creation cost, with the purchase record Apple sends us (which product, when, Apple's transaction number, and any refund). Apple takes the payment; we never see your card or your Apple ID password
- Reports you send about a creation or a shared link: which one, and what you tell us
- How many plans and rewrites you have made in a day, so no account can run up unlimited cost
We do not run analytics or advertising, and we do not sell or share this information with anyone beyond the services listed below, which are the ones that make the app work.
Who processes it
Kidwiz sends your content to these services in order to do what you asked it to do. Each one handles data under its own terms:
- Google Firebase — sign-in, database, file storage, and the server functions that run the app. Privacy policy
- OpenRouter — routes text and image prompts to the language models that write and describe. Privacy policy
- fal.ai — runs the image and video generation models. Privacy policy
- Apple — takes payment for balance top-ups bought in the app, and tells us what was bought. Privacy policy
- Namecheap — hosts kidwiz.ai's email: what you write to hi@kidwiz.ai and our replies, and the consent emails Debate sends from consent@kidwiz.ai before a child's voice is made. Privacy policy
Who can see what you make
Everything you make in Kidwiz is private to your account. Nobody else can see it until you choose to share it.
When you share something, the app creates a link. Anyone who has the link can open that one item in a web browser, without an account. A shared link opens only the item you shared. You can stop sharing at any time. The link stops working straight away, though someone who already has the page open may keep seeing it for up to 15 minutes.
How long we keep it
Your content stays in your account until you delete it or delete your account. Deleting an item, or your account, ends any link you shared for it.
Deleting your account
You can delete your account from inside the app. That deletes everything you made in Kidwiz and ends every link you shared.
If you signed in with Apple, we also ask Apple to remove Kidwiz’s access to your Apple ID.
Kidwiz shares one sign-in with our other apps. If you still use one of them, your sign-in stays so you can keep using it; otherwise it is deleted too.
You can also write to hi@kidwiz.ai from the address you signed in with and we will delete it for you.
The kinds of data, as the App Store lists them
These are the kinds of data Kidwiz collects, in the words of the App Store’s privacy label. Every one is linked to your account and used only to make the app work. None is used to track you or for advertising.
- Name: from your Apple or Google account, and the first names of the people in your cast.
- Email address: from your Apple or Google account; an Apple private relay address counts.
- Photos and videos: the photographs and drawings you add, and the pictures, animations and movies made from them.
- Audio: in Debate, a family member’s trained voice, made from about five seconds of them reading aloud and the words read, and stored encrypted in your account with a key Kidwiz holds.
- Other user content: what you type (story ideas, paragraphs, titles, debate questions and what the debaters say), and each cast member’s profile, including a birth date or an age.
- User ID: the identifier of your account, which keys everything you make and is sent to Apple with each purchase.
- Device ID: a token for each phone you sign in on, so we can tell you when something is ready, and the identifier Firebase gives each installation of the app.
- Purchase history: what you topped up, with Apple’s record of it, and what each creation cost.
- Diagnostics: server logs of what ran, with the account, the models used, timings, costs and error codes, and no text you typed.
- Other data: the record that you accepted these policies, when you confirmed you are 18 or older, and which free first creations you have used.
What parents add about their children
Your cast is the people, pets, toys and other things you add, each with a first name, a birth date or an age, and photographs. Most are photographs of faces, and many are of children. You add this information about your children; Kidwiz does not collect it from them. By adding a person you confirm that you may use their photographs this way, as the terms say.
- Where it is kept: in your account on Google Cloud (Firebase), and used for everything you make with that person.
- Who receives it: the AI services listed below, which receive what you typed and photographs of the cast to make what you ask for.
- Someone made up: a person you make up for one outing is stored with that outing only, as the words you wrote about them and a picture drawn from those words.
- Debaters: Debate keeps its own debaters, separate from your cast, each with a name, a birth date, photographs and a description. Debate can bring in people from When I Grow Up and Outing: it copies their names, ages and photographs into new debaters. The copies are separate, so deleting the person in When I Grow Up or Outing does not delete the debater; delete it in Debate too.
- How long: until you delete the person, the debater or your account.
- Deleting someone: delete them from your cast. Kidwiz first shows what they appear in, then deletes their photographs, their photo groups and what each part of Kidwiz kept for them, such as their outing looks and their pictures grown up. You choose whether what was made with them goes too. If you choose to delete it, Kidwiz deletes everything that shows or sounds like them: the stories, animations, pictures, outings and debates they appear in, including ones other people are in too. Delete a debater in Debate. You can also write to hi@kidwiz.ai and we will delete them. Deleting your account deletes all of it.
The AI services, and what each one receives
Kidwiz makes things by sending what you typed, and sometimes photographs, to AI services. Photographs travel only through web addresses that expire within 30 minutes. These are all of them, by name.
What they keep. Requests Kidwiz sends through OpenRouter to Claude, to the models that guess a grown-up’s age, and to the model that checks your words, photographs included, use zero data retention: OpenRouter sends them only to providers that do not keep them. The exception is the debate itself: a debate’s question and what the debaters say go to the models that write and check the debate without zero data retention, so the providers behind those models may keep them. Requests to Google’s image models (Nano Banana) through OpenRouter do not use zero data retention: Google keeps what it receives and returns, photographs included, for a limited time to detect misuse of its service, and says it does not use them to improve its products. Photographs and prompts sent to fal.ai (the Grow Up pictures, the Outing and Dranimate video, and the Debate puppet) are processed under fal.ai’s own data policy, and fal.ai may keep them.
- gpt-oss-safeguard-20b, made by OpenAI, through OpenRouter. Checks the words you type before anything is made, and every sentence of a debate before it is spoken. It receives only those words and sentences. If it cannot answer, Claude (below) makes the check instead.
- Claude, made by Anthropic, through OpenRouter. Writes stories, scene plans and descriptions, makes the check on the words you type when the model above cannot, and looks at a photograph and a finished picture or clip to check that it still looks like the same person. It receives your words and, for that check, photographs.
- Claude (Anthropic) and Gemini (Google), through OpenRouter, with zero data retention. When you make a Grow Up of a grown-up in your cast and have given no birth date or age, Kidwiz sends up to three of their photographs to both, and each guesses how old they are in them; the starting age is the average of the two guesses. They receive only those photographs, never a name or anything you typed. Photographs of children, pets and toys are never sent for this.
- Nano Banana, Google’s image models, through OpenRouter. Draws Story’s cover, pages and characters, and a movie’s outfits, portraits and scene sketches, from your words and from photographs of the cast. It also draws a debate’s pencil sketch from its question alone.
- FLUX.2 Pro, made by Black Forest Labs, through fal.ai. Draws the pictures of someone grown up from photographs.
- Kling, made by Kuaishou, through fal.ai. Animates each scene of a movie from its sketch and the cast’s pictures.
- MiniMax, through fal.ai. Animates a drawing you add to Dranimate.
- In Debate, fal.ai draws a debater’s clay-style puppet from up to three of their photographs, and a language model reached through OpenRouter plans the drawing and checks the likeness. That model never receives a debater’s name, description or voice.
- The debaters and the judge in Debate, through OpenRouter. Each is a language model you pick from these makers: Claude (Anthropic), GPT (OpenAI), Grok (SpaceXAI), Mistral (Mistral), DeepSeek (DeepSeek), Qwen (Qwen), Kimi (Moonshot AI), GLM (Z.ai), Command (Cohere), Llama (Meta). They receive the debate’s question and the debate so far, never a debater’s name, description, photographs or voice.
Each service handles what it receives under its own terms; their policies are linked above. We do not control how fal.ai and the other services train or improve their models. Apple, Google Firebase, Google Cloud and Namecheap are the other services, for payment, for storing your account and for email.
Voices in Debate
The debaters speak on your phone, with voices that come with the app. You can also make a trained voice for a family member, so their debater sounds like them. The speaker reads short sentences aloud for about a minute, and the voice is made on the phone from about five seconds of that recording and the words read. The phone keeps the whole recording for 7 days so the voice can be made again, then deletes it; the whole recording is never uploaded.
The trained voice is saved, encrypted, to your Kidwiz account on Google Cloud, so every iPhone and iPad signed in to your account can use it. Kidwiz keeps the key that opens it and sends the key only to devices signed in to your account. Because we hold the key, we are able to open a saved voice; we use voices only so your debaters speak in them. We also store the record of each agreement: for an adult, the sentence shown, the account that agreed and when; for a child, the parent’s consent described below. No audio of a debate leaves the phone; each debate is saved as text. Deleting a voice or its debater deletes the saved voice, and deleting your account deletes every voice and the key.
Children’s voices in Debate
A child here is a debater under 18, or one with no birth date. Before a child’s voice is recorded, Kidwiz emails the account’s address from consent@kidwiz.ai to ask the parent for consent, and confirms it with a second email. The emails go through Namecheap, which hosts kidwiz.ai’s email, so your email address passes through Namecheap. Nothing of the child’s voice is recorded before that. A parent does this once for the account.
- What we collect: about five seconds of the child reading short sentences aloud, and the text read. The full recording, about a minute, stays on the device that made it for 7 days and is never uploaded.
- How we use it: only so the child’s debater speaks in that voice in your debates. We do not sell it, share it or use it to train models.
- How it is stored: encrypted, in your account on Google Cloud (Firebase), our storage provider. Kidwiz holds the key, so any iPhone or iPad signed in to your account can use the voice.
- How long: until you delete the voice, the debater or your account.
- Your choices: you can delete a voice from its debater’s page at any time. To see what we hold about your child, have it deleted, or withdraw consent, reply to the confirmation email or write to hi@kidwiz.ai; when you withdraw, we delete your children’s saved voices and keep no new ones.
Payments and your balance
Kidwiz has one balance in US dollars, topped up by purchases through Apple. Apple takes the payment and sends us a record of it: which product, when, Apple’s transaction number, and any refund. We keep a ledger of what you topped up and what each creation cost, and we keep the transaction numbers even after you delete your account, so a purchase cannot be credited twice. We never see your card or your Apple ID password.
Notifications and reports
We store a device token for each phone you sign in on, to tell you when something is ready. A message never contains a name.
Every creation and every shared link can be reported. A report tells us which one and what you wrote, and we may switch the link off.
Changes
If this policy changes in a way that affects what we collect or who we send it to, we update this page and the date below.